The Pulse E3 bike is a mode of lite individual transportation designed to address the needs of urban professionals. The brand was created as a sub-brand of existing car manufacturer BMW.
Task
Investigate and uncover user-oriented design opportunities within the commuting context. The goal is to enable and/or encourage people to take a personal vehicle to work by supporting “last mile” LIT (lite individual transportation).
My Roles
User Research, Brand Analysis, Concept Development, Bike Trainer Research and Design, CAD Modeling
Research
Ideation
Development
Final Product
